Social Media and the Japan earthquake: What we can learn.

Post by: Kim Stephens

With every disaster the importance of social media and its potential power seems to grow.  Numerous articles have already been written (just 3 days into the event) about the importance of the medium during this particular crisis, so I’d like to just highlight what I have observed so far. This post is particularly for the cynics who say: “I will never use social media.” or “It’s just a fad.” or “It’s just for teenagers.”

1. People are using social media to determine the whereabouts and well-being of their loved ones.

This has proven to be one of the most reliable ways to find information. Why? This tweet from the US State Department says it all: “Telephone lines disrupted; try contacting loved ones.. via social media.” Many stories are showing up in local papers about families doing just that. From news King5.com out of Seattle, the story: Seattle’s Japanese community tries making contact after quake:

Patty Johnson’s son, Aaron, lives in Tokyo with his wife, who is seven months pregnant.
“It’s just worry, worry, worry,” she said. “Is he OK?” The story recounts how after several hours of waiting news comes that their loved one is OK, via facebook.  “Thank God for Facebook,” she said.

From Boise: Social Media Proves Reliable communication in a time of crisis.

Geoff told KTVB he loves the power of social media.  He is excited to be able to connect with media organizations on Twitter for news updates, and also be able to get updates from his dad in Japan on Facebook at the same time.

Carol Dunn, an emergency management professional and twitter friend, suggested that social media/tech volunteers should be organized to go into nursing homes that have a large population of Japanese americans. These volunteers could bring their laptop computers and facilitate communications via social networks for residence so they can gain information about friends and family. She contacted a Japanese american group on twitter and is currently looking into how to make this happen (maybe with high school volunteers, or crisis commons type volunteers). This is a brand-new idea, but one I think worth pursuing.

2. Social Media are often the best way to gain situational awareness

Social media platforms have become the best way to get information from the scene, and from response organizations (domestic and international). 

As one example, someone on twitter pointed to a link of videos from the impacted area–which were amazing. I left the computer for a bit and went to the gym. While watching MSNBC, they went to a correspondent who proudly showed a video “just in” which was the exact same video I’d watched an hour earlier. With regard to response organizations, the US military and US Department of State post constant information to their twitter feeds, by monitoring them you can get the information basically at the same time the media is getting it, and the media doesn’t always report each item, so you have more information than you would otherwise.

So, how do you monitor these sources: Mashable has a good article  HOW TO: Follow the Japan Earthquake Online (mashable.com) which details which hashtags to follow on twitter and has a good list of resources. But with regard to HOW to use twitter, particularly when there are 1200 tweets per minute, that’s a little trickier. If you use an application like Tweetdeck or Hootesuite, the tweets, particularly right after a event happens, go by so fast that you really can’t read them at all. Several power users online including Chris Hall (@thefiretracker2) and Cheryle Bledsoe (@CherylBle) and others made some great suggestions:

• Use a twitter application that can be slowed down or stopped altogether. As Cheryl said last night:  “throttle issue is important when a hashtag is blowing up. Tweetdeck usually works, but ability to pause tweets is #priceless” How to do this, from Cheryl again: “use www.twitterfall.com and set the speed or pause the stream until you catch up”.
• Choose a few power users to follow from the impacted area–for example, government agencies, people in the news media, or just people who seems to be tweeting great info (especially if they are tweeting in your language). You can then create a list to follow. In tweetdeck, here a link to how to do that: “How do I create a new Twitter list in Tweetdeck?” List can also be created in twitter itself and other applications have this ability as well.
• If you are not on twitter at all, you can go to google alerts and use the realtime function. You can either search a term such as earthquake or tsunami or you can search hashtags if you know them, for example #eqjp or #HITsunami. You can pause the stream as well. If you are not a twitter user, this will also point you to other searches you might want to do, because people often include more than one hashtag in their tweets. The realtime function also includes updates from facebook as well.
• The timeline feature allows you go back in time and there is a handy list of top tweets.
• Update: another twitter friend @Metalerik told me that you can pause tweetdeck. (I didn’t do my homework.) From Tweetdeck’s support page:

“Pause a column

You can pause the updates in a column by scrolling down in the column so the top update is not visible. This will cause updates to queue up while you read your updates in the column. To allow the updates to continue again, just scroll back up to the top.”

3. People in harm’s way DO use social media to gain information.

I have heard response organizations and local government agencies bemoan their low number of “fans” during the preparedness phase. But, as I have said before: if you build it people will come–especially during a crisis. This was borne out again in Hawaii as a result of the tsunami. The FireTracker2 reported via twitter that the County of Maui saw a 700% increase in their facebook fans. You can see from the screen capture below that the community was grateful for their efforts.The counties’ page is really quite good, they had a wonderful series of pictures of county authorities rescuing a giant turtle that washed ashore after the tsunami. The community, luckily, received very little damage–and I think it turned out pretty well for the turtle too.

This is just a short list of what we are learning but we seem to be learning these same three lessons with each crisis. One last point: social media is not going away. If you are not a social media user, tap into the wealth of information out there and use this event as a way to learn how to monitor these new mediums. Hopefully, if you were on the fence about using social media for your response organization, this example will change your mind.

Our thoughts and prayers go out to those affected by this crisis.

Related Articles

• Japan Tsunami & Earthquake – Use of Twitter, Facebook, Skype & other Social Networks (bubblecube.wordpress.com)
• HOW TO: Follow the Japan Earthquake Online (mashable.com)
• Tsunami Devastates Japan: How Social Media Reacted (progressivemediaconcepts.com)
• Social Media Response to Japan Earthquake (mediabistro.com)
• Social Media Spreads Quake, Tsunami News (abcnews.go.com)
• Twitter Reacts To Massive Quake, Tsunami In Japan (mashable.com)
• Social media eases quake donations, communication (sfgate.com)
• Japan’s Disaster Proves Social Media Is Vital (hudsonhorizons.com)
• Social Media Marketing for Businesses: Stories You May Have Missed, March 11, 2011 (jaredhouser.com)
• Twitter Reacts To Massive Quake, Tsunami In Japan (mashable.com)

• Social media eases quake donations, communication (sfgate.com)
• Japan’s Disaster Proves Social Media Is Vital (hudsonhorizons.com)