Handbooks, Policies and Guidance for Staff

Prepared by Kim Stephens–Updated March, 2013

• American Red Cross. “Social Media Handbook.” American Red Cross. Scribd.com. October 2010. Accessed Oct. 2010. <http://www.scribd.com/doc/37958422/American-Red-Cross-Social-Media-Handbook>.
• American Red Cross: Social Engagement Handbook Version 2. 92697012-Social-Engagement-Handbook-2-0. This handbook is intended for Red Cross field units. Published May 2012. Accessed July 2012. Also available on Scribd: http://www.scribd.com/doc/92697012/Social-Engagement-Handbook-2-0.
• American Red Cross, “Online Communications Guidelines.” Written by the Social Engagement Team–ARC National Headquarters. Version 2.0 Accessed July 2012. http://www.scribd.com/doc/97831071/Personal-Social-Engagement-Guidelines-2-0.
• BBC News: Social Media Guidance. (My favorite advise: ‘Don’t do anything stupid’. ) Accessed 4 July 2012. <http://news.bbc.co.uk/2/shared/bsp/hi/pdfs/14_07_11_news_social_media_guidance.pdf>.
• Boudreaux, Chris.  “Online Database of Social Media Policies” Social Media Governance. <http://socialmediagovernance.com/policies.php>.
• CDC. “Guide to Writing for Social Media” This guide “,.. was designed to provide guidance and to share the lessons learned in more than three years of creating social media messages in CDC health communication campaigns, activities, and emergency response efforts. In this guide, you will find information to help you write more effectively using multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging.” Beginner level audience. <http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/GuidetoWritingforSocialMedia.pdf.>
• Cloutier, Patrice and Barry Radford. “Project to Advance Crisis and Emergency Communications.” April, 2011. PTSC-Online. A social media “toolkit” filled with hyperlinks to valuable sources about how, and why emergency management organizations can use social media not only to provide information to the public, but also to gain situational awareness  from the public. Accessed, May 31, 2011. <www.ptsc-online.ca/…/crisisemergencycommunicationprojectc…>.
• Cyveillance Social Media Policy Guide (United State Labor Code Edition) This document provides some useful information/recommendations as well as sample policy language. <https://www.cyveillance.com/web/docs/Cyveillance%20Social%20Media%20Policy%20Guidebook.pdf>.
• DOD “Social Media Hub: Education and Training.” Socialmedia.defense.gov. Site includes slidesshares on everything from OPSEC to cybersecurity. It also has background info/specific social media guides, as well as info on threats, such as geo-tagging, identify theft, phishing and spyware. Accessed 28 March 2011.  < http://socialmedia.defense.gov/education-and-training/>.
• Fyfe, Toby and Paul Crookall, “Social Media Public Sector Policy Dilemmas-Canada.” May, 2010. Accessed Aug. 2010. <http://www.ipac.ca/documents/SocialMediaPublicSectorPolicyDilemmas.pdf>.
• USDA: “Webinar:Discover Accessible Social Media” Learn how to access and generate accessible social media. Discover the capabilities and limitations of Twitter, Facebook, YouTube, Flickr, and the mobile applications that allow interaction with these services on-the-go.<http://www.dm.usda.gov/oo/target/discovery/archive.html>. Scrolll down to title listed on date 5/11/2011.
• Hrdinova’, Jana, et. al. “Designing Social Media Policy for Government: Eight Essential Elements.” Center for Technology for Government: The Research Foundation of the State University of New York. May 2010. Accessed December 2010. <http://www.ctg.albany.edu/publications/guides/social_media_policy/social_media_policy.pdf>.
• Grieb, Hal. “Social Media for Responders.” OneForty. 7 Oct. 2010. Accessed Oct. 2010. <http://oneforty.com/Hal_G/social-media-for-responders>.
• Intel Corp. “Social Media Guidelines” Last updated March 2010. Accessed Dec. 2010. <http://www.intel.com/sites/sitewide/en_us/social-media.htm>.
• Murphy, John. “Legal Fire Prevention: Social Media Policy. This is blog post that includes great guidance on what to include in a social media policy for Fire Departments. 18 May, 2012. Accessed 22 May, 2012, <http://www.fireengineering.com/articles/2012/05/legal-fire-prevention-social-media-policy.html>.
• NASA-HQ, INC. “Message to NASA Civil Service and Contractor Employees: Social Networking Tools and Web 2.0 Appropriate Use of of Web Technologies.” Posted August 3, 2010. Accessed October 17, 2011. <http://www.spaceref.com/news/viewsr.html?pid=34636>.
• North Carolina: Office of the Governor. “Best Practices of Social Media Usage in North Carolina” 2009. Accessed Dec 2010. <http://www.records.ncdcr.gov/guides/best_practices_socialmedia_usage_20091217.pdf>.
• Online Database: Social Media Governance–Government and Non-profit Agencies. Produced by Chris Boudreaux. This is an EXCELLENT resource. Accessed Aug 1, 2012. < http://socialmediagovernance.com/policies.php?f=5>.
• Social Media Biz. “Compendia of Non-profit Social Media Policies.” Accessed Jan. 2011. <http://www.socialmedia.biz/social-media-policies/#nonprofits>.
• Social Media Biz. “Compendia of Government Social Media Policies.” Accesses March 2011. <http://www.socialmedia.biz/social-media-policies/#government>.
• Society for New Communications Research. “Best Practices for Developing a Social Media Policy.”Accessed Jan 2011. <http://www.socialmedia.biz/social-media-policies/best-practices-for-developing-a-social-media-policy/>.
• U.S. Air Force: “New Media Manual”. January, 2011. Slideshare. Accessed Jan 2011. <http://www.slideshare.net/DepartmentofDefense/air-force-new-media-manual>.
• U.S. Army “Social Media Handbook”. Great resource for any organization looking for guidance. Slideshare.net. January, 2011. Accessed Jan 2011. <http://www.slideshare.net/USArmySocialMedia/army-social-media-handbook-2011>.
• U.S. Navy “Social Media Handbook”. Slideshare.net. July, 2011. <http://www.slideshare.net/USNavySocialMedia/sm-handbook-print>.
• U.S. Center for Disease Control and Prevention. “The Health Communicator’s Social Media Toolkit”. <http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf>.
• U.S. Department of Homeland Security. “Privacy Impact Assessment for the Use of Unidirectional Social Media Applications Communications and Outreach.” 8 March, 2011. From the abstract: “This Privacy Impact Assessment (PIA) analyzes the Department’s use of unidirectional social media applications. This PIA does not cover users sending content to the Department. Additionally, this PIA will describe the personally identifiable information (PII) and the extremely limited circumstances that the Department will have access to PII, how it will use the PII, what PII is retained and shared, and how individuals can gain access to their PII.” Accessed 27 March, 2011.  <http://www.dhs.gov/xlibrary/assets/privacy/privacy_pia_dhswide_unidirectionalsocialmedia.pdf>.
• U.S. Navy Command “Social Media Handbook”. Slideshare.net. October 2010. Accessed November 2010.
• <http://www.slideshare.net/USNavySocialMedia/navy-command-social-media-handbook-web>.
• White House Digital Government Strategy. This document’s overarching goals and objectives and the way it is laid out is worth perusing. http://www.whitehouse.gov/sites/default/files/omb/egov/digital-government/digital-government.html
• Young Foundation. “Listen, Participate, Transform: A social media framework for local government. A local 2.0 think-piece.” June 2010 Accessed June 2012. <http://youngfoundation.org/publications/listen-participate-transform-a-social-media-framework-for-local-government/>.