Post by: Kim Stephens
Some consideration ought to be given to adding the new video-sharing-mobile-application from Twitter called “Vine” to your Public Safety Organization’s communications toolbox. However, if you don’t have teenagers in your house you might not be sure what Vine is or what it could do for your organization. Currently, Vine is one of fastest growing video-sharing apps and tops Apple’s app download chart. Some Federal entities have noticed: the White House is already taking advantage of this new means of connecting to their audience and GovLoop recently posted an article titled “Vine: Government’s 6 seconds to Shine.”
What is it?
For detailed background information on this new social sharing application, see Twitter’s FAQ page here, but in a nutshell, Vine allows users to post very short (only 6 seconds) of video content to the application via a smartphone. Other Vine users can follow you to see your posts, however, content is easily shared via either Facebook or Twitter and can also be embedded in a blog (as demonstrated below). In fact, “A post on Vine cannot be viewed outside of the Vine app unless it is shared on Twitter or Facebook, in which case a link for the video will be made publicly available.” The Vines loop–so unless you click away from the video it continues to play over and over, although this can be a bit annoying, it is actually pretty good feature for getting your point across.
Public Safety and Emergency Management organizations are having a hard enough time finding resources to post interesting content to the “big 3” social media sites–YouTube, Facebook and Twitter–so thinking about adding responsibility for another social network might seem ludicrous. However, in my opinion, the forced brevity of Vine actually makes it a great tool for preparedness messages and maybe even for protective action information/demonstrations. In terms of preparedness messaging, this video below is intended to be funny versus instructional, but it inspired me, nonetheless. (Click the x to hear the sound–otherwise it is muted.)
Although the Vine above is shot all at once, a great feature of the app is the ability to stop the action. Once recording from within the Vine app, to stop the scene you simply tap the screen of your smartphone and then tap again to restart. This feature makes it a great way to create instructional snippets without having to edit the content post-production. See this cringe-worthy “How to Fail” video below by the same slapstick comedian from above (I hope this young man has a good relationship with his local EMTs).
Adding very short video content to your Agency’s Tweets and Facebook posts could be a very valuable asset. Instead of saying: If you catch on fire remember to “Stop Drop and Roll” you could actually demonstrate what to do. Similar demonstrations could be done for “Duck, Cover and Hold On” or “Don’t drown–Turn Around.” Increasingly this is an image driven society–this tool provides another way to insert ourselves into the conversation.
Let me know–is your Agency considering Vine or have you already started using this tool? I’d love to see some public safety examples.