Post by: Kim Stephens
Gerald Baron, a well known public relations specialists, also known as the “Crisisblogger“, has created a fantastic video that gives the viewer the “Why” of social media for crisis communications in less than 6 minutes. Watch it if you are skeptical regarding the use of social media; show your boss if he or she doesn’t see the value; and if you are an advocate of this form of communication, then bookmark it so that you can show the crowd when you give presentations.
In short, he provides a compelling argument and demonstration of how the public provides information from an event directly to other members of the public and the media simultaneously. Where does that leave the traditional public information officer? Behind the curve, especially if he or she is not also using the medium to pass along information in as quick a fashion as the public they are serving. But I’ll quit trying to explain–watch his great presentation below.